Scotland's Best Information and Digital Content for Young People
We know that by providing relevant, trusted and engaging information, young people are able to gain knowledge that helps empower them to make informed decisions and choices.
We offer a holistic information service and strive to provide relevant youth-related content that is both responsive and reactive to the needs of all young people in Scotland. Our work is informed through user insight and monitoring trends and interactions. We work across multiple digital and social platforms, ensuring information is delivered in a manner relevant to young people’s varied needs.
From money management, study tips, to body confidence and relationships, Young.Scot is Scotland's leading online information hub for young people.
It contains hyper-localised information, events and news across all 32 local council areas. We promote information articles through social media and also understand the importance of tailoring information to suit different platforms to reach young people in networks that they daily interact with.
Our approach to content creation is simple and straightforward. We’d also like to say it can also be fun and you can be involved as little or as much as you want with the campaign.
All our work is underpinned by our digital strategy. At the heart of this strategy is a simple ethos: to create content for young people, in a format they can engage with, on the channels they use most often when they need it most.
We focus on visual and interactive content across multiple platforms that meet the needs of young people matched to behaviour and journey into adulthood.
The Young Scot Infoline offers 11 to 26-year-olds a confidential information service Calls are answered by Information Advisors who are fully trained to listen and offer neutral information to callers. Open Monday to Friday from 10.00am until 6.00pm. The InfoLine is a "just ask" service on anything from how to get a Young Scot card, to money and health issues.
Run in partnership with JC Solicitors; the Young Scot LawLine is a confidential, 24-hour legal advice on any legal issue or problem. This service is completely free for young people and provides a vital service for young people.
A shared platform
Young.scot is a shared resource full of discounts, rewards and local information for young people. We share the platform with Scotland's local authority and other partners. There are loads of ways to get involved. If you have an event or you are working with young people and would like to create content for young.scot, please get in touch.
Some of our Campaigns
Why work with Young Scot on your next campaign?
What's the reach of Young Scot?
Our Young Scot Facebook page has over 20,000 page likes and an annual reach of nearly six million impressions impressions. We use FacebookLive, regular updates, promoted posts, quizzes and much more to make the most of Facebook.
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