New Save A Life Campaign For Young Scots

Save a Life For Scotland, Young Scot and Shona Robison, Cabinet Secretary for Health, have launched a campaign to encourage young people to say “I’ll do it” and save a life by learning CPR and having the confidence to use the skill.

Developed by Save a Life for Scotland and Young Scot and funded by the Scottish Government, the campaign aims to help the 3,000 people in Scotland who have a cardiac arrest and need resuscitation outside of hospital every year.

The campaign is based on a survey of 625 young Scots which found that while 77% have receive CPR training, mostly likely through a school, only 41% were very confident or confident about performing CPR. The main reasons for not feeling confident were that they felt they hadn’t practiced recently enough (70%), that someone else could do better than them (47%) or that they might hurt someone (46%).

The new campaign aims to address this. Save a Life for Scotland and Young Scot are providing young people with specially commissioned tote and drawstring bags which can be used to practice CPR and pass skills onto friends and family. The limited edition bags are available for through the national Young Scot Rewards programme.

Through the Young Scot Rewards Programme young people aged 11-26 receive Rewards points for taking part in positive online and offline activities which can then be used to exchange and access items and experiences to support further personal development. During the campaign, Young people can also claim various opportunities including First Aid manuals donated by St Andrew’s First Aid, have the opportunity to spend a day with a fire fighter and the chance to spend a day work shadowing National Clinical Director for Scotland, Jason Leitch.

Free resources, videos and advice about administrating CPR will also be available on and shared through Young Scot’s social media platforms.  Save a Life for Scotland have made their CPR resources for schools available through the GLOW Network for teachers to use in the classroom and are also offering support to deliver sessions.

Shona Robison, Cabinet Secretary for Health and Sport said, ‘I’m delighted to support this campaign from Save a Life for Scotland in partnership with Young Scot, which is an important part of our efforts to equip an additional 500,000 people with CPR skills by 2020. If we teach young people about the importance of CPR they will take that knowledge with them through life. Crucially, they will be more likely to have the confidence to attempt it if the situation arises. When someone suffers a cardiac arrest, CPR must be started within minutes if they are to stand a chance of survival. That’s why CPR training and education is so important.”

Lisa MacInnes, National Programme Manager for Save a Life for Scotland said: “Working with Young Scot on this campaign has been a key part of our 5 year strategy, not just to inform and reach young people with this essential life skill, but to engage and motivate them to learn CPR and pass it on to their friends and family. We believe that all young people can be ambassadors with the ability to shape their world and culture. This great campaign with Young Scot enables young Scots to do just that and be part of something that will help save lives.”

Louise Macdonald, Chief Executive of Young Scot, said: “Many young Scots are taught how, but they need to be confident in how to spot the signs of cardiac arrest and administer CPR. We want all young people to be able to say ‘I’ll do it’ and be ready to save a life.”

The new campaign has been launched on the back of a new strategy for out of hospital cardiac arrest, which aims to double survival rates across the country within five years. This could potentially result in 300 more lives being saved every year – a total of 1,000 additional lives saved by 2020.