News

Young Scots to design new Baby Box

Young people across Scotland are being called upon to send in their fun and vibrant designs and concepts, to be a part of the team who will design the new generation of Baby Boxes.

In partnership with Scottish Government and Children in Scotland, Young Scot are looking for young people with a passion for art and design to submit their own concepts for the next iteration of Baby Boxes.

Scotland’s first Baby Box was launched one year ago today, on the 15th August 2017, after a competition to design the original. The winning design was a forest fairy tale scene complete with Highland cows, squirrels and the Loch Ness Monster.

Every child born on or after the 15th August 2017 will receive a Baby Box. So far over 50,000 Baby Boxes have been sent to newborns all over Scotland featuring this design.

These designs will reflect the principles of Year of Young People 2018, and all concepts should relate to the theme of Children’s Rights under the United Nations Convention on the Rights of the Child. We will receive designs relating to the following rights;

  • The Right to Play
  • The Right to Freedom of Expression
  • The Right to Education

Successful designers will be invited to a Jam Event in October where they will work in teams with professional design agencies to bring their ideas together into a final design concept.

The winning design will be selected by an expert judging panel later in the year before launching in 2019.

Children and Young People’s Minister Maree Todd said, “It’s very fitting that in the Year of Young People, and as we enter year two of the Baby Box in Scotland, we open the competition for the next design to those up to the age of 26.

“I have heard from so many parents and carers this year about how much they or their other children have loved colouring in the boxes. Now there’s a new, fantastic opportunity for budding young designers to get involved and see how they can create something that the next years’ families in Scotland will love just as much.”

Jackie Brock, Chief Executive of Children in Scotland said, “It’s vital that we continue to raise the profile of children’s rights, so it is wonderful to see them embraced and expressed through this creative opportunity for our young people, and communicated so powerfully for our next generation.

We very much look forward to seeing the range of ideas submitted.”

Louise Macdonald, Chief Executive of Young Scot, said: “The Baby Boxes have provided incredible support to families across Scotland. Every child deserves the best start and this has been highlighted more than ever during Year of Young People 2018.

We are delighted to support young people to showcase their creativity and vibrancy through designing concepts for these boxes under the theme of Children’s Rights.”

Applications can be submitted at www.young.scot/babybox